{"id":6231,"date":"2026-03-10T03:01:49","date_gmt":"2026-03-10T07:01:49","guid":{"rendered":"https:\/\/www.utilimaster.com\/?page_id=6231"},"modified":"2026-03-10T09:16:46","modified_gmt":"2026-03-10T13:16:46","slug":"new-branding-ahead","status":"publish","type":"page","link":"https:\/\/www.utilimaster.com\/new-branding-ahead\/","title":{"rendered":"New Branding Ahead!"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Same Utilimaster, but even stronger now<\/h2>\n\n\n\n<p><strong>First things first: Utilimaster stays Utilimaster.<\/strong> Our mission continues to help fleets operate smarter and more efficiently through strategic vehicle upfitting, customized solutions, and reliable support. By understanding each customer\u2019s operations, routes, and challenges, we design purpose-built vehicles that maximize productivity, safety, and uptime\u2014keeping businesses moving and performing at their best.<\/p>\n\n\n\n<p>Formerly a part of The Shyft Group, we are now part of the Aebi Schmidt Group. The two groups have successfully completed their merger in July 2025, creating an even more powerful global leader in specialty vehicle solutions. At Utilimaster, strengthened by this merger, we&#8217;re excited to continue <strong>supporting your operations with even greater capability, innovation, and dedication.<\/strong><\/p>\n\n\n\n<p>The unique breadth of our Group\u2019s solutions and products, combined with a stronger regional presence with over 40 locations in the U.S., opens up compelling new opportunities for you as our customers. At the same time, our rapid growth created a complex and fragmented brand landscape. To sharpen our position as the industry&#8217;s leading specialty vehicle manufacturer and <strong>to make it easier for you to navigate<\/strong> our broad range of solutions, Aebi Schmidt Group is consolidating its portfolio to eleven brands.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"369\" src=\"https:\/\/www.utilimaster.com\/wp-content\/uploads\/2026\/03\/aebi-schmidt-brand-logos-1024x369.png\" alt=\"aebi schmidt group brand logos\" class=\"wp-image-6246\" srcset=\"https:\/\/www.utilimaster.com\/wp-content\/uploads\/2026\/03\/aebi-schmidt-brand-logos-1024x369.png 1024w, https:\/\/www.utilimaster.com\/wp-content\/uploads\/2026\/03\/aebi-schmidt-brand-logos-300x108.png 300w, https:\/\/www.utilimaster.com\/wp-content\/uploads\/2026\/03\/aebi-schmidt-brand-logos-768x276.png 768w, https:\/\/www.utilimaster.com\/wp-content\/uploads\/2026\/03\/aebi-schmidt-brand-logos-1536x553.png 1536w, https:\/\/www.utilimaster.com\/wp-content\/uploads\/2026\/03\/aebi-schmidt-brand-logos-2048x737.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">As a Group we\u2019re stronger than as individuals<\/h3>\n\n\n\n<p>At Aebi Schmidt Group, we combine deep expertise, diverse technologies, and decades of experience in a way unmatched across our industries. We are making this strength visible and align the visual appearance of our brands, making it clear, that we operate as a group and that we all share the same values.<\/p>\n\n\n\n<p>Our trademark will now change and it actually means for all Utilimaster customers, that we can now offer an even broader range of solutions. <strong>Same brand and people you know and trust, but now even stronger.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.utilimaster.com\/wp-content\/uploads\/2026\/03\/utilimaster_logo.svg\" alt=\"\" class=\"wp-image-6240\" style=\"width:200px\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The rollout of new designs will be carried out in phases, with completion expected in spring 2027. Content on the website here will be gradually updated.<\/p>\n\n\n\n<p>Read the <a href=\"https:\/\/www.aebi-schmidt.com\/en\/news\/2026\/03\/10\/aebi-schmidt-group-streamlines-brand-portfolio-and-makes-its-debut-as-a-unified-group-at-ntea-work-truck-week\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">original announcement of Aebi Schmidt Group here.<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Same Utilimaster, but even stronger now First things first: Utilimaster stays Utilimaster. Our mission continues to help fleets operate smarter and more efficiently through strategic vehicle upfitting, customized solutions, and reliable support. By understanding each customer\u2019s operations, routes, and challenges, we design purpose-built vehicles that maximize productivity, safety, and uptime\u2014keeping businesses moving and performing at [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":6228,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/generic.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6231","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.utilimaster.com\/wp-json\/wp\/v2\/pages\/6231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.utilimaster.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.utilimaster.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.utilimaster.com\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.utilimaster.com\/wp-json\/wp\/v2\/comments?post=6231"}],"version-history":[{"count":8,"href":"https:\/\/www.utilimaster.com\/wp-json\/wp\/v2\/pages\/6231\/revisions"}],"predecessor-version":[{"id":6249,"href":"https:\/\/www.utilimaster.com\/wp-json\/wp\/v2\/pages\/6231\/revisions\/6249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.utilimaster.com\/wp-json\/wp\/v2\/media\/6228"}],"wp:attachment":[{"href":"https:\/\/www.utilimaster.com\/wp-json\/wp\/v2\/media?parent=6231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}